Sonic Gold helps businesses craft unforgettable experiences and transform customers into passionate brand advocates by leveraging the untapped power of sound, music and audio storytelling.

Aimee comes to the role with over 20 years of experience across the creative music industry. 

She has toured extensively through Australia, Japan, Canada, Denmark and France as a professional musician, producer and performer and has released albums, remixes and had her music featured on film, television and theatre productions. She has created augmented reality immersive audio experiences, innovative community-led audio projects, long-form radio programs and podcasts and so much more.

Alongside her artistic career, Aimee has held senior management roles across the music business including key venue, event and project manager at leading concert venues such as Melbourne’s historic Palais Theatre, Rod Laver, Margaret Court and Melbourne Arenas and as Associate Producer for major concert tours throughout Australia and New Zealand involving International and National charting artists and as the creative project developer of various festivals, concerts and cross platform initiatives.

Extensive long term experience on both sides of the music industry fence are a rare commodity and allow Aimee to bring a solid commercial understanding to creative projects to cultivate the end to end conception and delivery of unforgettable experiences.